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Performance Indicators

Numerical measures of the degree to which priorities, goals and objectives of the company strategy are being achieved.

Permissible Changes

Changes which have an immediate benefit, fit in with the existing system, and do not require external approval or extreme effort.

Product Differentiation

The process of distinguishing a product or offering from others, to make it more attractive to a particular target market.

Product Life Cycle

The life cycle refers to the period from the product's first launch into the market until its final withdrawal. It is splits up in 4 phases: Introduction, Growth, Mature and Decline. During the product life cycle significant changes are made in the way that the product is behaving into the market i.e. its reflection in respect of sales to the company that introduced it into the market.

Production Cycle

Recurring set of business activities and related data processing operations associated with the manufacture of products.


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