References of Unit 4 - Business Level Strategy


Barwise, P. and Meehan, S. (2004), Simply Better, Harvard Business School Press, Boston.

Certo, S, Peter, J.P. (1990), Strategic Managemnt- A Focus on Process, McGraw-Hill Inc

Dess, G.G. and Davis, P.S. (1984), Porter's generic strategies as determinants of strategic group membership and performance, Academy of Management Journal, Vol. 26, No. 3, p. 467-488.

Hall, W. K. (1980), Survival strategies in a hostile environment, Harvard Business Review, September/October.

Kay, J. (1993), Foundations of Corporate Success, Oxford University Press, Oxford.

Lynch, R. (2003), Corporate Strategy, 3rd ed., Prentice Hall Financial Times.

Parnell, J. A. (2006), Generic strategies after two decades: a reconceptualization of competitive strategy, Management Decision, Vol. 44, No. 8, p. 1139-1154.

Porter, Michael E. (1980), Competitive Strategy: Techniques for Analysing Industries and Competitors, New York, Imprenta

Porter, Michael E. (1991), Estratégia Competitiva, Campus, Rio de Janeiro Porter, Michael E (1996), ?What is Strategy,? in Harvard Business Review, v74, n6,Nov-Dec;

Porter, Michael E. (1998), Competitive Advantage: Creating and Sustaining Superior Performance, New York, Free Press

Porter, Michael E. (1985), Competitive Advantage, The Free Press, New York.

Proff, H. (2000), Hybrid strategies as a strategic challenge ? the case of the German automotive industry, Omega, Vol. 28, No. 5.

Vokurka, R.J., Davis, R.A. (2004), "Manufacturing strategic facility types", Industrial Management & Data Systems, Vol. 104 No.6, pp.490-504

William E. Fruhan, Jr. (1979), "The NPV Model of Strategy - The Shareholder Value Model," in Financial Strategy: Studies in the Creation, Transfer, and Destruction of Shareholder Value Homewood, IL: Richard D. Irwin

The Wikipedia [Accessed on August, September, 2009]