Summary of Unit 4 - Business Level Strategy

The main objective of this unit was to raise awareness about the importance of the competence advantage and organisational strategies geared to achievement of the firm?s overall objectives.

Awareness about how important is to a firm to adopt adequate business strategies and to better create value for the customers of the firm.

It would be fine if we could reach this objective. Then, after reading and reflection about personal and organisational needs and resources, we suggest initiating very soon concrete plans and actions. If not doing so, ideas can get lost rapidly in daily routine.