9.7.5 Case Study

In the mid nineties a family company privatized the scientific research and design unit of a former large state-owned company, involved in the manufacture of technical lighting fixtures. Starting from scratch, but being experts in this field, they developed a corporate strategy in which they set ambitious goals. Even the owners and managers doubted that they would manage to achieve them. However, they succeeded in attracting former experienced and knowledgeable colleagues and formed a strong team.
The company started producing technical lighting fixtures and electrical components. Knowing the manufacturing process well, the management team put together functional rules as a solid base for process management. They used expert advice and managed to overcome employees´ resistance to the changes introduced.
An innovation policy followed, quality management systems were introduced and solid change and crisis management activities provided competitive advantages and helped the company to increase its market share on the local market and enter new international markets.