8.3.1 What doest it mean?

The previous units clearly explained that business development is associated with developing new opportunities, either from within existing accounts or by proactively targeting brand new potential accounts and then working to close them.
Perhaps sometimes you think that in order to strengthen your business, you need to do fundamental, large-scale or at least serious changes - to layoff at least one employee, to change certain processes, technologies, raw materials, etc. It doesn´t matter what the change is, as long as it is big and tangible. This is not necessarily true. Changes can be relatively small and incremental.